First, you need to write an article on a subject, product, or industry that you want to be listed in the search engines for.  For example, if you want to become a leader in the computer industry, you should start writing articles about computers.  (This industry is actually too broad because there is so much competition in the computer industry, but that is where keyword research comes in).  For the sake of keeping things simple we will use this example.  After writing your articles, you will want to find the highest ranked article directories and submit your articles to those directories, and wait for them to be reviewed.

Once your articles are submitted to directories (use article submission tools for a quick way to submit articles), you will be listed in search results for computers.  The advantage to submitting articles to directories rather than to posting them on your own website is that the article directories already have excellent popularity with the search engines, whereas your “new” website doesn’t.  You will instantly become part of the popularity of the article directory and therefore, get more traffic, exposure, and links to your website.

Writing articles is not only a good way to get one way incoming links to a website or product, but also to gain more exposure in the industry you are in.  The best part about marketing online using articles is that it’s 100 percent free.  Anyone can write an article and submit it to a article directory and almost instantly get listed in google and yahoo search results.

The key to article marketing is receive as many back links from other websites (article directories) to achieve higher search engine rankings.  What you may or may not know is that one article could potentially create hundreds of back links.  To do this, you would submit this one article to as many directories as you can, and you can do that very fast and easy with the right article submission tools.

So your job now is to create good content and start submitting using article submission tools.

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Here is more information on keyword research and how to set up your articles for the directories:
How important is keyword research
Setting up Your Article for the Directories